The Role of Augmented Reality in iPhone Development


Augmented Reality is one of the biggest technological breakthroughs of the modern age. Like most new technologies, Augmented Reality (AR) has found its way to smartphones, and because of smartphones, AR is now in the mainstream market.

Like Google, Apple too has released support for AR by releasing ARkit for iOS 11. This gives anyone offering Mobile Application Development Services powerful tools to take advantage of Augmented Reality. AR apps for both Android and iOS allow Developers, businesses, and regular people to overlay real world objects with digital structures. AR has found uses in many sectors, from marketing, to fashion and finance as well.

What Does AR Offer?

Augmented Reality excels in blurring the line between the real world and the virtual one. It combines both in a way that greatly changes or enhances a user’s perception of their environment.

Apple devices, especially those with A9, A10 or A11 chipsets can use their powerful core to effectively fuse camera sensor data with ARkit to change the reality of one’s environment.

An Mobile Application Development Company can wield ARkit to effectively use GPS, Sound, Motion and Picture data to make a compelling and informative picture.

AR Can help potential customers visualize products in their homes as well as on their person. This can allow your brand to reach a whole new level of understanding with the customer and would help otherwise reluctant customers to come to a decision sooner. It allows virtual objects to be visible in the real world with a great deal of precision. A good example can be a buyer looking for a TV that would fit his living room. Instead of making repeat trips to the store or taking a guess at the size of a TV he or she liked online, they could use an AR app to virtually fit the TV into their living room and see how it fits.

This is one of the countless examples of AR’s usefulness in day to day situations, let alone its untapped potential in interactive entertainment.

What businesses can benefit from Augmented Reality?

Even though AR’s current implementation is fairly recent, many businesses have already integrated AR into their everyday tasks with the help of Mobile Application Development Services. Augmented Reality is slated to reach new highs by 2020.

The industries that have already incorporated AR in some form:

  • Gaming
  • Real Estate
  • Shopping and eCommerce
  • Education
  • Automobiles

In conclusion, AR can go a long way in reimagining one’s brand and allows you to interact with potential customers in truly unique ways that increase customer engagement to new highs. One can provide a truly captivating user experience that allows you and the customer to gauge requirements effectively. Alternatively, AR has proved to be truly innovative and has revolutionized how regular people consume entertainment. All this has been made possible due to canny market strategies by Apple who have taken full advantage of this technology.

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